Trader's Point Pediatrics
Brand Identity
Website Development
Traders Point Pediatrics launched as a direct primary care pediatric practice with no brand identity or digital presence. As a new DPC startup in a traditional insurance-based market, they needed to establish credibility with parents and clearly communicate the benefits of their membership model.
We partnered with their team to build their brand from the ground up, creating a friendly, polished visual identity and logo, developing a parent-focused pediatric website, and crafting messaging that highlights the benefits of their direct primary care membership model.
Color Palette
Every color in this pediatric color palette was intentionally selected to reflect trust and warmth for families. The calming blues and teals convey trust, stability, and reassurance parents expect from a pediatric provider, while warm oranges introduce energy, friendliness, and approachability.
Ember Orange
#e7601f
Sunrise Apricot
#f99641
Midnight Harbor
#0a3348
Deep Teal Grove
#3e6e6e
Seafoam Calm
#9fcdc5
A Brand Designed for Trust,
Warmth, and Community
Traders Point Pediatrics provides direct primary care for families seeking a more personalized pediatric experience, but as a startup, they had no brand identity, logo, or website to launch with. They needed professional pediatric branding that would build trust with parents, differentiate their DPC membership model from traditional insurance-based practices, and create an approachable digital presence. We partnered with their team to create their complete brand identity from scratch, including logo design, a family-focused website, and clear messaging that explains the benefits of direct primary care pediatrics.
Website Built for Clarity and Connection
Traders Point Pediatrics needed a direct primary care pediatric website that reflected the warmth, expertise, and family-centered approach they’re known for. We designed a clean, intuitive digital experience with simple navigation, easy access to scheduling, and content crafted for parents seeking personalized pediatric care and guidance on the DPC membership model. Every detail was built to support busy families and make information effortless to find.
The result is a modern, family-friendly pediatric website that blends approachable design with professional structure, creating a user experience that feels both supportive and reliable for parents and caregivers.
![Even when you're out of the office, your website shouldn't be.
While you rest and recharge, your site can be doing the heavy lifting: welcoming new visitors, driving leads, and staying aligned with Q1 goals.
This season is the perfect time to clean up, update, and prepare for what’s next.
Let your site work while you’re not.
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