Brand Awareness is the degree of consumer recognition of a product by its name. This can be a specific business feature that sets it apart from its competitors. Examples of brand recognition include logos, color scheme, and other visual aspects that are unique to a brand.
Color can create a sense of emotion. Purchase decisions are often made by color scheme. You want the colors of your brand to portray the mood you want others to feel.
Personalizing customer experience is a great way to set your company apart from the rest of your competitors. You want customers to engage in what you are doing. Let your customers know they can count on you and that your company is reliable.
CONNECTING WITH YOUR AUDIENCE
Social media is an amazing source to reach a large audience. Through social media posts, you can show personality through your brand. This gives you the opportunity to show customers who you are that they may not be able to see through your website. Be sure to use a variety of platforms to leave an impact on all different groups of people.
Promoting your brand’s values can give customers a better idea on what your company is all about. Engage with your customers through storytelling, and let them take part in it themselves as well by giving them a chance to share their thoughts and experiences. People love when a brand is raw and real. Show them your loyalty, and they will show you theirs!
Give your brand something that sets you apart. Logos such as those that belong to Starbucks, Adidas, and Target, are embedded into our brains. We see these logos and immediately know what they stand for. Brand awareness is a great way to stay recognizable amongst competitors in the market. Give your brand the reputation it deserves!
Don Creative Group is a boutique creative agency located in Lutz, Florida. We love helping small businesses showcase their brand and connect with their audience.