- Having a presence on popular platforms increases brand awareness, engagement and sales. In fact, a recent study by Nielsen found that 60 percent of consumers learned about a specific brand or retailer through a social networking site.
- Algorithms and benchmarks change daily and most of us aren’t reading the terms and conditions on a daily basis, so it can feel impossible to navigate these platforms.
But this doesn’t mean you now have to play the trend guessing game or hire someone new for social media.