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What is Content?

When it comes to websites, blogs, and social media platforms, content refers to the information that you post in order to educate, entertain, and entice your audience.


Why is Content Important?

Creating consistent and quality content is important as it shows your audience that you are invested in keeping up to date with current trends, as well as engaging with them in a way that is intriguing and informative.

It also ensures that Google’s search engines can find and recognize you, helping you to show up in search results.


How to Develop a Content Strategy That Works

Be Consistent

Posting regularly demonstrates to your audience that you are a reliable source of information that they can count on to show up. The more consistently you post, the more trust you build with potential customers.

If you have trouble posting consistently (a common problem in today’s busy world), you can use a social media calendar to schedule your posts or hire a digital marketing agency to take care of all of your content creation and posting needs.


Make Sure Your Content is High Quality

You want your content to either be informative, entertaining or a combination of both. Posting regularly is important, but if you’re not posting intentionally as well, then it’s better to post nothing at all.

Posting just to be posting is the equivalent of talking just to hear the sound of your own voice. You might like the sound of it, but no one within earshot is going to care about what you’re saying if your words have no relevance to their lives.

Make sure your content has a purpose that goes beyond patting yourself on the back just for posting. Think about ways to engage your audience by asking yourself how you can help them to solve problems in their daily lives. What does your product or service provider that can improve their lives?


Avoid Making Everything an Ad

While it’s a fantastic idea to include a Call to Action (CTA) in your content, you should also mix it up a little. What information can you share with your audience that they will find helpful or enlightening? How can you brighten their day or make them smile? Is there any behind-the-scenes content that you can share that would help your audience get to know you and your business a little better?

It is important to let users know about the products and services your company has to offer and how they can access them, but if you can also provide your audience with a variety of content, it will help to keep your business interesting and relevant.


Do It for the Algorithm

Google’s search algorithms are constantly crawling the web, using keywords to index web pages and content. When you update your website or create new content, Google’s algorithms are better able to recognize you, increasing the chances of users finding your business.

While posting often doesn’t necessarily correlate with higher indexing, it does mean that Google will index your website more often. Continual updates and specific keywords are the two key factors in website indexing, and more frequent indexing can lead to higher rankings.


Google’s Algorithms

Google E-A-T. Google’s 2018 E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It was developed to fight clickbait articles and other filler content. Creating useful, informative content is a great way to rank higher in Google’s search results.


Google Update

Google’s May 2021 update judges your content by how easy it is for users to navigate your website. This update makes it so that not only is the quality of your content crucial, but also the design of your website.

To make Google’s update work for you, keep your website current, and check it periodically to make sure that it is functioning smoothly and that users can easily find the information they are looking for.

For best results, your website should be aesthetically pleasing, fast loading, and simple for users to figure out.


Baby Algorithms

Awww, how cute! Baby algorithms are actually pretty advanced, in that their job is to search for and classify niche content.

Baby algorithms are particularly useful for specialized businesses, as the more you post about your specific topic of expertise, the more likely it is that they will classify your content.


Stay Up to Date

Staying up to date means ensuring that the content that you post contains pertinent and timely information that is intriguing to your audience. It can also mean updating older content to reflect the ever-changing business landscape.

When you update older content, you not only increase your chances of landing higher in search rankings, you are also establishing yourself as an authority in your field. Going back and editing errors or adding new information to posts shows your audience that you are evolving alongside your industry as it grows.


Become an Authority in Your Field

Using your content to demonstrate yourself as a subject matter expert is the best way to get noticed by Google E-A-T. It also helps you to build your reputation among your audience as the go-to when it comes to your industry.

Posting useful, authoritative content can boost your SEO, leading to more views and increased revenue.


Be Willing to Adapt

The internet is constantly changing, reflecting the world of which it is inextricably a part. To stay relevant in an ever-evolving world, it’s essential to pay attention to trends and new information about your trade. Creating content about new developments in your industry is a great way to grow your audience.

It’s also important to use a variety of platforms, different forms of delivery, and to rotate subject matter. If you’ve been stuck using one social media platform because it’s comfortable and easy, then you’re probably missing out on people who would love to do business with you but don’t know that you exist because you’re not hanging out where they spend their time. 

The same goes for how you deliver your content. While using reels, stories, and other videos can be quick, easy, and satisfying (that view count is addicting!), don’t underestimate the power of a well-written blog post, or even an image with an absorbing caption.

While you most likely want to keep the majority of your subject matter focused on your business and how you can help your audience, there’s always room for a cute cat video. It’s ok to mix up your subject matter and share content every now and then that isn’t directly related to your business. After all, our shared love of cute cat videos is what makes us human, isn’t it? And to be human is to be relatable!

Inspired to get creating content but still not sure where to start? Here at Don Creative Group, we specialize in all things content. Book a call with us today, and let us help you to create a content creation strategy that will get results!