Words are powerful. Stringing the right ones together is no easy feat, but with knowledge of your industry, audience, and excellent communication skills you can convey your message and coax leads into customers. With great copy you tap into the needs of your clients and deliver!
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THE BENEFITS OF BLOGGING
Corporate and business blogs can increase your website’s rank in Google SERPs (search engines results pages), boosting your visibility on the web. Business blogging can bring you money in ways traditional marketing can’t!
Boost Search Engine Optimization
Websites increase visibility on the internet, but blogs can also assist with your ranking on Google. One of the primary uses of Google and other search engines is to answer questions users have. The search engines assess the quality of your content and prioritize those with original and valuable information.
Provide Value for Your Customers
Your potential customers are constantly being sold to with ads and posts, so they’ve become a little desensitized to those tactics. When you blog you’re helping them learn or solve a problem that benefits them. Think of yourself as a friend offering free tips.
Establish Your Business as an Industry Leader
Your potential customers want people who are experts at what they do. By displaying your expertise in your field, you are gradually setting yourself up as a “go-to” resource, which converts visitors to customers. The value and know-how you post on your blog positions you as a credible business, despite your size.
Leads are everywhere. Never doubt the potential to turn a lead into a loyal customer through blogging. If you provide value content, they’ll want to read more from you and trust you. Sign them up for your email list by asking them to subscribe for updates when you post.