COPY THAT CAPTIVATES

AND CONVERTS

Words are powerful. Stringing the right ones together is no easy feat, but with knowledge of your industry, audience, and excellent communication skills you can convey your message and coax leads into customers. With great copy you tap into the needs of your clients and deliver!

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Let your words do the talking

1

Website Copy

If your prospect is on your website that means they’re looking for your service and you’re a step away from convincing them to seal the deal. High-quality, persuasive website copy includes effective CTAs (call-to-action) and helps you connect with your potential client.
2

Marketing Material

Your marketing collateral (the printed media that helps market and support the sale of your service—your business card, brochures, letterhead, etc.) must be on brand and present your services in a way that persuades your clients to choose you.
3

Blogging

Blogging educates your potential prospects on your services and industry. By providing them with free value, they are more inclined to trust you and receive your message (aka pick you!).
4

Press Releases

Leave your statement on the world. A well-executed press release attracts publicity, makes headlines, and grabs attention. Let the world know who you are and what you do.
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THE BENEFITS OF BLOGGING

Corporate and business blogs can increase your website’s rank in Google SERPs (search engines results pages), boosting your visibility on the web. Business blogging can bring you money in ways traditional marketing can’t!

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Boost Search Engine Optimization

Websites increase visibility on the internet, but blogs can also assist with your ranking on Google. One of the primary uses of Google and other search engines is to answer questions users have. The search engines assess the quality of your content and prioritize those with original and valuable information.

Provide Value for Your Customers

Your potential customers are constantly being sold to with ads and posts, so they’ve become a little desensitized to those tactics. When you blog you’re helping them learn or solve a problem that benefits them. Think of yourself as a friend offering free tips.

Establish Your Business as an Industry Leader

Your potential customers want people who are experts at what they do. By displaying your expertise in your field, you are gradually setting yourself up as a “go-to” resource, which converts visitors to customers. The value and know-how you post on your blog positions you as a credible business, despite your size. 

Generate Leads

Leads are everywhere. Never doubt the potential to turn a lead into a loyal customer through blogging. If you provide value content, they’ll want to read more from you and trust you. Sign them up for your email list by asking them to subscribe for updates when you post.

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