It’s important to have a “next level” brand if you want to stand out from the crowd and your competitors. Of course, you can DIY, sit down, and learn about branding and how to implement it in your strategy (which sure is overwhelming!) or you can hire a Boutique Creative Agency to do it for you!
But with so many options in the market, how do you know which is the right agency to work with?
Here are 5 things to Consider When Choosing a Marketing Agency:
Flexibility vs Rigidity
When working with your agency, it is important to have people that are flexible, easy to adapt to change, and as excited as you are about those new innovating ideas than sticking to the same old practices.
You can notice the flexible vs. rigid mindset when you sit down for a consult and chat about your ideas and how you see your brand. If they support your creative vision you know they are the people to work with vs. someone who wants to fit things in a box.
Find an agency that loves innovation, is surrounded by minds with “fresh” ideas and fearless leaders that are not only great with what they do but also multi-talented team players that see the bigger picture than their own specific task is essential as it promotes an environment of playfulness, fun, and flexibility that can bring out the true creativity and essence of your brand!
Customer Service/Customer Interaction
You want to work with an agency that prioritizes interacting with you and handling your queries ASAP by allocating a dedicated team or deadline for your project. An agency that has a quick turnaround when you want answers.
Not afraid to outsource if needed
What’s important is not HOW the task got done but the end-result of an “up-level” brand. Finding an agency that works through collaboration vs. a competitive mindset is more likely to give you the results over a big brand agency that has everything in-house. This helps with keeping ideas fresh and cost at a minimum.
Have dedicated Niche Market Solutions
You cannot be everything to everyone and small marketing agencies know that. That is where they thrive the most with their niche market solutions. With smaller dedicated services, agencies not only offer the best solutions in that industry but instead of offering a “complete” package you get ONLY what you need. That’s the kind of Boutique Creative Agency you want to work with.
Passionate about your Business
Even though it’s hard to judge passion, you want to work with an agency where people are passionate about their jobs and excited to produce results. You can notice that by the previous projects they’ve worked on and reviews from other clients.
When you start your hunt, you may come across a lot of different agencies pitching you the same services, it is essential to find one that has not only worked with similar businesses but also can provide you with fresh ideas and customer reviews to back their work! Interested in connecting with us? Contact us today!