The pandemic made people more reliant than ever before on the online marketplace to meet their purchasing needs, and while things seem to be returning to some degree of normalcy, internet shopping remains at an all-time high.
More people on the internet means more eyes on your website and social media accounts. The more forms of media you can use in your marketing strategies the more likely you are to get your message out to the right people.
Making video marketing a part of your overall online presence is an excellent way to showcase your business structure and values, as well as attract new customers.
So…What Is Video Marketing?
Video marketing entails figuring out who your audience is and what they are likely to engage with, and then tailoring video content to inform users about your business and respond to their needs.
While it has become such a regular part of our lives that we don’t often give it a second thought, video is really incredible. It enables you to speak to your audience one-on-one, and allows for a form of intimacy that images and text just can’t convey.
Video is a convenient way for potential customers to learn more about you and your business, and is a great method for informing your audience about how your products or services can solve their problems.
Video is a versatile tool that can be used in many different ways to appeal to a wide variety of audiences.
What Kind Of Videos Should I Use?
The key to choosing the right kind of video is understanding who your target audience is.
If you are looking to showcase your service or products to potential customers, a short promotional video (or promo), is a great choice.
A longer brand video can be used to tell the story behind your brand and connect with your viewers who are already interested in your product but may be deciding between brands.
A how-to video demonstrates how your product or service works, and can be used to answer common questions and show your audience how your business can help them. How-to videos are great for people who are aware of what your business offers but want to know more before making a purchase.
A testimonial video helps to build your credibility and influence potential customers by serving as proof that your product or service does what your business says it will do.
An explainer video goes into detail about how your product or service works and can be used to inform audiences about why your product or service is the best one to meet their needs.
A thought leadership video can be used to share knowledge about your industry and to set your business apart from the rest by demonstrating your expertise to customers who want the very best.
How Do I Create a Video Marketing Strategy?
Making the right kind of videos and using them at the right time and in the right places can be transformative for your business, but in order to do this successfully you need to have a strategy. An effective video marketing strategy comes down to tying it into your overall marketing game plan.
You will need to conduct market research in order to figure out who your target audience is, how your business can help them, and what type of content they are most likely to respond to and engage with.
Then it’s simply a matter of creating high quality content designed with your audience in mind and releasing or posting your videos on your website, blog, emails, video sharing sites, and social media platforms.
Why the Best Time to Start Making Video Content Is Right Now
- Video marketing helps build your audience’s trust in you, and when people trust you, you make more sales. Using how-to videos and testimonials can help to convert viewers to loyal customers.
- When you have videos on your website, people spend more time engaging with your content. The longer they stay on your website, the more of a chance you have at building a connection with your users. Including a brand video on your website to tell people the story behind your business and show them why you want to help them is an easy way to keep users engaged.
- Videos are a great way to boost SEO! Websites that have video content rank higher in search engine results. Using captions and transcripts makes your video content more accessible to more people and also helps to boost SEO.
- Most people say that watching a video makes purchase decisions easier and more likely! When you use videos to demonstrate how your products or services work or to share information about your industry, you are establishing yourself as an expert in your field, and making people feel good about purchasing from you.
Where to Add Video
You can add videos to your website, your blog, your emails, your social media platforms, and to video sharing sites. You can also create branded content and pitch it to publications within your industry!
If you’re ready to create a video marketing strategy that helps to expand your reach, build your brand’s credibility, and increase your revenue then reach out to us! At Don Creative Group, we love helping you grow your business using the best marketing tools available. Give us a call today and let’s get started!