Who Really Won the Super Bowl? Brands That Mastered the Playbook

While the Philadelphia Eagles clinched the championship in Super Bowl LIX, the real victors extended beyond the field. Brands that strategically leveraged their advertising spots emerged as the true winners, capturing audience attention and leaving lasting impressions.

Stella Artois

Marketing Lesson: The Power of Storytelling

In a standout commercial, Matt Damon humorously portrayed David Beckham’s twin brother, creating a memorable narrative that resonated with viewers. By connecting with the audience through humor and storytelling, Stella Artois showed how a compelling story can elevate brand engagement.

Budweiser

Marketing Lesson: Nostalgia is a Powerful Tool

Reviving its iconic Clydesdales, Budweiser delivered a heartwarming ad that tapped into nostalgia, reinforcing its brand identity. The use of familiar, emotional imagery not only resonated with existing customers but also helped reinforce brand loyalty by connecting to viewers’ memories.

Doritos

Marketing Lesson: Humor Drives Engagement

The brand’s “Abduction” commercial, featuring a humorous alien encounter, captivated audiences and became a talking point post-game. By embracing humor, Doritos proved that ads that entertain can go viral, sparking conversations and building deeper brand connections with consumers.

Nike

Marketing Lesson: Be on the Right Side of Culture

Highlighting elite female athletes, Nike’s “So Win” campaign celebrated women’s sports, aligning with current cultural movements and showcasing the brand’s commitment to inclusivity. Nike effectively positioned itself as a brand that understands and supports societal change, fostering loyalty and connection with consumers who value inclusivity.

Dunkin’

Marketing Lesson: Leverage Star Power with Humor

Ben Affleck’s “DunKings 2: The Movie” ad humorously depicted a showdown between coffee brands, engaging viewers with its star power and wit. Dunkin’ demonstrated how the right celebrity partnership can bring humor and attention to a brand, making the product feel more relatable and enjoyable to the audience.

Key Takeaway:

The brands that truly “won” the Super Bowl crafted compelling narratives, leveraged star power, and tapped into cultural moments. By doing so, they captured attention during the game and sparked conversations that extended well beyond the final whistle.

At Don Creative Group, we understand that in the game of branding, it’s not just about being seen—it’s about being remembered.

Ready to craft your winning play? Let’s connect.