TikTok can feel like a maze of endless possibilities, with its plethora of filters, audio clips, and editing tools. But fear not—getting started on TikTok doesn’t have to be overwhelming. We’re here to guide you through the basics and help you create content that resonates with your audience and showcases your brand in the best light.
What You Need to Know About TikTok Trends
The first step to TikTok success is understanding what’s trending. When you open the app, the “For You” page is your gateway to the latest viral content. This page is a goldmine of trending hashtags, videos, and sounds. By exploring this section regularly, you’ll get a feel for what’s popular and how you can creatively integrate those trends into your content.
One key to thriving on TikTok is keeping your videos concise. While TikTok allows you to create videos that range from 15 seconds to 3 minutes, shorter videos often perform better due to the platform’s fast-paced nature. Use your captions to expand on your message, add context, or encourage engagement—think of them as a continuation of the conversation you’ve started with your video.
TikTok Content Ideas
Struggling with what to post? Here are a few ideas to get your creative juices flowing:
- Show Off Your Skills: Whether it’s a behind-the-scenes look at your craft or a time-lapse of a project in progress, showcasing your expertise is a surefire way to engage viewers.
- Feature Your Business: Give your audience a tour of your workspace, introduce your team, or share what makes your business unique.
- Jump on Trends: Participate in trending challenges or create your version of popular voiceovers. This helps your content reach a wider audience by tapping into what’s already gaining traction.
- Highlight Current Events: Weigh in on industry news or share how your brand is making a difference in the world. Timely content can increase your visibility and relevance.
How to Make a TikTok
Ready to create your first TikTok? Follow these simple steps:
- Open the App and Sign In: Start by clicking the “+” sign at the bottom of your screen.
- Choose Your Video Length: Select between 15 seconds, 60 seconds, or 3 minutes.
- Apply Effects: Tap the “Effects” icon to browse and apply any effects. When finished, tap the screen to exit.
- Add a Filter: On the right side of the screen, you’ll find the “Filters” button—select one that enhances your video’s vibe.
- Adjust Your Clips: Click “Adjust Clips” to trim or rearrange your video segments.
- Modify the Sound: Use the “Voice Effects” button to alter your audio or record a voiceover.
- Add a Soundtrack: The “Add Sound” button lets you choose from TikTok’s extensive sound library.
- Include Text: Tap the “Text” button to write a message in your preferred font and color.
- Incorporate Stickers: Make your video more interactive by adding stickers or GIFs.
- Publish Your Video: When you’re ready, hit “Next” and choose to post it as a TikTok video or story.
Remember, the beauty of TikTok lies in its ability to connect with your audience on a personal level. These videos are your opportunity to show the human side of your brand—so don’t be afraid to have a little fun with it!
Embrace the quirks, play with the trends, and most importantly, be authentic. Your audience is looking for real, relatable content, and TikTok is the perfect platform to deliver it.
We are a boutique agency, meaning our services are personal: developed with you and your needs in mind. Working closely with you to create and develop your brand, we are committed to providing high-quality service. We care about your business as much as you do, so think of us as an extension of your company. Our small team promises to connect with you to create custom, personalized solutions around your needs. We believe premium creative services for your small to medium-sized business should not be a struggle!
