Each year, social media is growing rapidly and influencing our lives without us even knowing it. Social media is a great way for brands to communicate and engage with their followers, users, and customers. Marketing across social media platforms is an important aspect of growing a company’s brand. There are a few social media statistics that should be focused on.
Over 3.6 billion people use social media globally. This number is expected to continue to grow to reach over 4.4 billion as of 2025. So, as a business trying to grow its brand awareness, social media is a great marketing tool to stick with and invest time in for years to come.
Users spend an average of 144 minutes on social media per day. That is almost 2.5 hours spent searching, posting, and scrolling on platforms daily! With that amount of time, businesses can really reach the audience they intend to reach by users viewing mutual posts, hashtags, and searches.
Users are 40% more likely to share video content than any other. Videos are entertaining, funny, and easy to follow. That is why most users share videos with their friends, followers, and peers! Integrating video usage into your social media marketing is a great way to educate your audience about your brand in a fun way. If they like what they see, they will spread the word to others.
About two-thirds of US adults are Facebook users. That is 68% of adults in America! If your brand is one that intends to target adults, Facebook is an important platform for you to promote your business on. Facebook is the most widely used social media platform amongst its competitors.
In 2020, Twitter reported an average of 187 million daily users. This number grows about 29% each year. Twitter is a great way for users to receive news updates and educational content. It is also an amazing platform to communicate with your potential customers!
94% of B2B Marketers use LinkedIn to post content. This makes LinkedIn the most used platform for B2B Marketing. This is where they are able to reach their target audience the most easily. LinkedIn is the perfect place to promote professional content and interactions.
Hopefully, this helped you, or your business, highlight the most useful platforms to reach your intended audience. Each social media platform listed above has its own unique way of taking your business to the next level. Take advantage of social media as it is still growing! You may be pleasantly surprised at how your business can expand.
Don Creative Group is a boutique creative agency located in Lutz, Florida. We love helping small businesses showcase their brand across all social media platforms.