2024 was a whirlwind of creativity, connection, and just the right amount of chaos on social media. From viral dance challenges to unexpected niche communities, the year’s trends kept us scrolling, double-tapping, and sharing like never before. But what exactly makes a trend, and how do they gain traction?
What Makes a Trend Go Viral?
Every trend begins with a spark of creativity, but the magic happens when it inspires users to engage, share, and create. That’s where businesses can step in—leveraging trends to amplify their message and build stronger connections with their audience. Algorithms play a huge role, too, boosting highly engaging posts to wider audiences. Before you know it, what started as a single idea snowballs into a full-blown movement, capturing the collective imagination of millions.
Now, let’s dive into the most iconic trends of 2024, ranked from least to most popular.
10. TikTok’s “Very Demure, Very Mindful” Era
Thanks to influencer Jools Lebron, this catchphrase became the anthem of calm, collected chaos. It’s not just a phrase—it’s a lifestyle. With over 54 million views, users paired serene backdrops with tongue-in-cheek captions about their hilariously chaotic realities. Truly, 2024 taught us to be “very mindful” while juggling life’s absurdities.
9. The Subtle Foreshadowing Edit Craze
TikTok creators took storytelling to the next level with a trend that revealed plot twists before they happened. Whether it was a surprise ending to a prank or an emotional reveal, these clips hit us right in the feels. Spoilers? Maybe. But we couldn’t stop watching.
8. Instagram’s DIY Fashion Revival
In 2024, sustainability met style as creators turned old T-shirts into runway-worthy pieces. Tutorials showing “how to make it chic” racked up millions of views, proving that upcycling isn’t just practical—it’s pure entertainment.
7. The Rise of Animal Superstars
From Moo Deng, the pygmy hippo, to Pesto the Penguin- 2024 belonged to the animals. These adorable influencers didn’t just melt our hearts; they raised awareness for wildlife conservation. Plus, who could resist a hippo rocking sunglasses?
6. Brat Summer Took Over
Inspired by Charli XCX’s album, “Brat Summer” became the vibe. Think bold colors, nostalgic Y2K fashion, and captions dripping with rebellious energy. It was a season-long celebration of unapologetic individuality.
5. AR Filters Got Even Wilder
AR technology hit new heights in 2024. From turning yourself into a Renaissance painting to testing which potato you’d be in another life, these filters were equal parts ridiculous and addictive. Bonus points if your result was “baked potato—extra crispy.”
4. Micro Influencers Ruled the Feed
Bigger wasn’t better this year. Micro and nano influencers became the stars of social media, proving that authentic, niche content trumps mass appeal. Whether it was hyper-specific book recommendations or niche cooking hacks, they had us hooked.
3. Do Re Mi Challenges Took Over TikTok
Who knew a singing filter could turn into the ultimate test of pitch perfection? The “Do Re Mi” trend had everyone—from aspiring singers to tone-deaf dads—attempting to guide a virtual ball through a maze of notes. Spoiler: It was harder than it looked.
2. Social Commerce Got Flashy
Shopping on Instagram and TikTok became an event. With live-streamed fashion shows and AR try-ons, we didn’t just shop—we experienced retail like never before. Swipe up? More like swipe everything.
1. Memes That Made the Year
2024’s meme game was strong. From “Beige Flags” pointing out our quirks to the “If X Were a Person” trend, humor found new ways to bring us together. Honorable mention: the endless AI-generated Drake and Taylor Swift lyrics that had us in stitches.
Final Thoughts: What a Ride
Social media in 2024 was a kaleidoscope of creativity and connection. It reminded us that amidst all the algorithms and ad campaigns, it’s the authentic, unexpected, and often hilarious moments that truly resonate. Ready to use 2024’s trends to grow your brand in 2025? Let’s make it happen—contact us today!
Kennedi is our Social Media Manager. She ensures all client content exceeds expectations & is ready for each month. Aside from work, Kennedi loves to travel to new places and snuggle with her dog, Jesse!
