When it comes to marketing your small business, there are a few effective strategies that can really make the difference between staying stagnant and growing exponentially. From data cleaning to email optimization, here are 7 great marketing tips that can work for any small business.
1. Keep It Clean
Data cleaning is an essential part of an effective data analytics process. Making sure that the data you rely on to drive your marketing strategy is up-to-date and accurate can make all the difference in the world.
A data clean entails checking your data for flaws or inaccuracies as well as combining identical data points. Scheduling a data cleaning on a regular (say, monthly) basis is an important part of any good business housekeeping strategy.
2. Define Your Audience
If you don’t know who you’re selling to, then it’s going to be pretty challenging to keep your message and sales tactics on target. Think about who your ideal client is, what their interests and concerns are, and how your product or service can provide a solution to the problems that they face.
3. Make Your Content Clutch
Once you understand who you’re selling to and why, you will have a better idea of how to create content that appeals to your audience. Creating quality content means avoiding endless sales pitches and instead catering to your audience’s wants and needs. Think about how you can educate or entertain your audience, and build content around those points.
4. Make Sure Your Emails Are Optimized
Email optimization is the process of making sure that your email marketing is the best that it can possibly be. To ensure optimized emails, try following a few of these tips:
- Make sure that your sender address is recognizable and not getting intercepted by spam blockers
- Make the subject line count: tell readers exactly what to expect within the email
- Make sure the content of the email is not only high quality but easy to read and visually appealing
- Include a call to action (CTA). Let readers know what steps they can take next in order to discover a solution to their problem through working with your company
5. Boost Your Posts
Boosting posts and paying for advertising on social media platforms can be highly rewarding, but only if you go into it with a winning strategy. Consider hiring a social media strategist to help your business develop a marketing plan that will grow your audience and increase your revenue.
6. Get Visual
While text blocks and witty captions definitely have their place in the marketing world, people do love a good visual. Using images and videos is a great way to spice up your content and get people to pay attention to what you have to say.
Don’t be afraid to use the video and live stream features on social media platforms to demonstrate the benefits of your products or services, as well as just to share fun or educational content.
7. Manage Your Reviews
For better or worse, people love to leave reviews. If the product or service doesn’t meet their expectations, it gives a consumer an avenue for airing their grievances. On the other hand, a pleased customer is one of the best resources you have for word-of-mouth advertisement.
In order to make the most of your company’s reviews, you will want to pay careful attention to all of them, the good and the bad. Reach out to people who leave negative reviews and ask how you can help them to feel better about their experience. And make sure to ask all of your customers how well they think your business performed and if they would be willing to leave a positive testimonial!
If you’ve got the business ideas, products, and services, but are unsure of how to successfully move forward with your marketing, Don Creative Group can help you to “move the trees.” Give us a call today and let us show you how we can help you to create a custom marketing plan that will make your business soar!