Facebook is the world’s biggest social network site with 2.85 billion monthly users, knowing that it’s easy to see why Facebook Ad Campaigns work as well as they do. Facebook remains a vital tool in the process of targeting your audience. Today we’ll be sharing the insider’s guide to curating the perfect Facebook ad!
Facebook Ad Campaigns: A Step-by-step Guide
- Know Your PPC Expectations
- As with many pay per click campaigns, Facebook ads can become pricey. When they’re done correctly every cent is worth the investment. Facebook has a list of prices and benchmarks based on the industry’s cost per click. Retail ads cost $0.70 per click, hospitality $0.63, clothing $0.45, beauty $1.80, automobile $2.24 and consumer services at $3.08. Across industries the average CPC is $1.72 but remember that small businesses and industries with large audiences have a lower CPC while niche sectors often have higher CPCs.
- Know Your Audience
- A good Facebook Ad comes from precision when defining your target market. By reaching out to high-quality leads you often see an ROI while making it easy to stay within budget. Defining your target audience helps reduce competition from other companies with the same target customers, it helps your key metrics with high click through and conversion rates as well and more importantly, delivers cheaper CPCs because Facebook rewards advertisers that show relevant ads. In 2018 Rob Goldman, the Facebook vice president of ads, released a blog post that outlined how Facebook Ads worked and the type of data used by advertisers to reach out to their target audience. There are three main takeaways from this article and this is the data you should be looking at when planning your Facebook Ad campaign: the data provided by the users such as their age, location, and liked pages, the information the advertisers may have already about their target audience such as email address and the online activity of users such as their browsing history, likes, comments, and views.
- Setting Your Campaign Goals:
- Now that you’ve defined your target audience it’s time to set your campaign goals. These three fundamental campaign goals will guide you during the creation and execution of your ad campaign:
- Awareness. This is for companies that want to generate interest in their product or service. For example, bakery chains can create awareness campaigns in their different regions to tell each local community about their artisanal desserts.
- Consideration. This campaign goal is for brands that want to drive traffic to their website and for their visitors to engage with the blog post or video, share their personal info in exchange for ebooks, install its app, and other freebies, etc.
- Conversions. For most e-commerce sites this is the goal, to advertise their products and generate sales; however, brick-and-mortar businesses can also benefit from conversion campaigns if their objective is to encourage people nearby to visit them.
- Facebook ads, just like any other aren’t much good if they become static and that’s why it’s important to encourage your audience to visit your website and share their information to get discounts, coupons and other virtual freebies!
- How We Do It and More For You
- Here at Don Creative Group we know how beneficial social media marketing is and we know it can feel overwhelming to stay on top of all the rules, tricks and to stay on a posting schedule. Lucky for you, we do it for you! Book your consultation call today and let’s get your new social media and marketing strategies underway.
