A social media calendar is exactly what it sounds like, a calendar where you can keep track of your upcoming social media posts. Having a written schedule helps you gain a clear understanding of what your Instagram grid may look like while giving your team an easy way to brainstorm and collaborate on your posts. Each company requires a unique marketing process and that’s where these social media schedules come in handy.
Top 5 Reasons You Need a Social Media Calendar
- It makes it easy to create engaging content
- A social media calendar can serve as a great guideline for your marketing team and content creators who regularly need to produce new content and stay on top of trends and current events. When you create and share interesting and timely content you stay on top of your customer’s feeds and minds – this helps you boost your brand visibility and ultimately grow your profits and business.
- You get to plan out your resources
- With a social media calendar you’re able to delegate and plan out your content based on your resources or your team’s availability. Whether you’re a local brick and mortar or a Fortune 500 company, we all need a clear idea of what we can do and when we can do it. For instance, if you own a spa and want to promote a new massage special but your top masseuse is off sick for two days then you’d schedule the post for when they’re back at work and avoid any upset or impatient clients.
- It promotes transparency for the whole team
- When the whole team has access to the social media calendar it gives them full insight into what’s happening with the company and the role they play in it. Everyone is able to plan and prioritize their work accordingly – here at DCG we’ve seen it have a wonderful effect on our team work as it promotes communication and collaboration!
- It provides continuous engagement with your audience
- With a written schedule it’s easy to track your process in social media and marketing. It allows you to keep an eye on the platforms where your audience spends their time, making it easier for you to nurture a relationship with them (this is done by sharing engaging and relevant content).
- It allows you to measure and track your marketing efforts
- KPI is a term nearly everyone in the Digital Marketing industry is familiar with and rightfully so! Key Performance Indicators (KPIs) are metrics that help you track the success or failure of your content marketing efforts and because these are outcome-oriented and time sensitive metrics they are closely tied to and supported by social media calendars.
Top 5 Reasons You Need a Social Media Calendar
Here at Don Creative Group, we do the work for you! Our powerhouse of a team is made up of Digital Marketing experts and Copywriters to craft the perfect email (and social media) campaigns for you. Book your consultation call today and let’s get your new marketing strategies underway!
