Email marketing delivers unique benefits for most small businesses, it often offers a higher ROI than other digital marketing tactics like PPC and social media. Today we’ll be talking about just how email marketing benefits small businesses.
The Benefits of Email Marketing for Small Businesses
- The most recent statistics show that there are over 4 billion email users worldwide – just about half of the world’s population has an email account. It’s clear that emails are still one the most popular means of digital communication and we should all be taking advantage of this. Despite being one of the cheaper digital marketing tools, email marketing generally results in higher sales compared to social media and PPC campaigns. In fact, for every $1 spent on email marketing businesses earn $44 compared to the ROI on PPC campaigns which comes down to $2 for every $1 invested. Email marketing is also 40 times more effective at reaching the target audience than social media (McKinsey and Company). Email marketing is accessible to all ages and market segments, another study shows that 98% of Americans check their email daily.
- It’s also so much easier to analyze the insights of your email campaign than a social media one, email insights allow you to see exactly who opened your email and their subsequent actions (like clicking your link or purchasing your products). Because these analytics are so accurate it becomes far easier to make the relevant adjustments and improvements – email marketing leaves no room for guesswork.
- Other studies have shown us that a high number of ‘happy customers’ won’t turn into ‘repeat business’ because the company has failed to interact with them and nurture a relationship. Nurturing this relationship can look like sending emails regarding coupons, sharing their latest promotions and discount codes. Too often we see businesses make the mistake of focusing entirely on sourcing new customers rather than retaining their current and past customers and as it turns out, a study from Econsultancy shows that 82% of businesses said that customer retention was significantly cheaper than acquisition.
- Email marketing has the highest ROI of any marketing tactics like event marketing, social media and PPC. In fact, according to a 2019 survey from Campaign Monitor, 59% of marketers said email is their biggest source of ROI, with those who used segmented campaigns claiming to enjoy up to 760% increase in revenue. It is also a marketing tactic that is intrinsically personal and low maintenance – you can easily set up an email campaign to all your current customers and greet them by their name! You can also conduct an email campaign from start to finish in just one day.
How We Do It All for You
Here at Don Creative Group, we do the work for you! Our powerhouse of a team is made up of Digital Marketing experts and Copywriters to craft the perfect email (and social media) campaigns for you. Book your consultation call today and let’s get your new marketing strategies underway!