First impressions are everything. Especially on social media. Your content is a representation of your brand. Growing your business through social media requires building relationships with customers, clients, and potential buyers. In this post, we will explain how to boost social media traffic on your page.
Social traffic is incoming traffic on your website, social media pages, mobile app or site. If someone clicks on your link from another site, page, or search engine, it is counted as traffic. This is why it is important to target a specific audience and to optimize your social media profiles on each platform. Like we stated before, your content is your brand, and you want your brand to reach the right people.
Making Your Content Shareable
A good way to reach a larger audience is by making content shareable. Making content shareable allows current clients or customers to reach a larger group by sharing your posts. Today, the majority of social media users access to content from their phones, rather than a desktop computer. According to a 2021 study, there are approximately 3.5 billion social media users, which equates to about 45% of the population. Mobile devices have made it easier than ever to quickly post or share something on social media.
Keeping a Theme
The use of visuals can increase traffic on your page by attracting directed audiences. The use of consistency in colors, layout design, and photos on your page can be aesthetically pleasing to the eye. This consistency will keep viewers interested in your content! People enjoy things that look nice, things that aren’t messy or hard to find. Keeping your page simple and keeping a theme can be very effective when trying to reach targeted groups of people. Users spend approximately 3 hours per day on social media. The more they see your posts, the more likely these people will be to engage with your content.
Staying active on social media is important to growing your brand. If your page is only seen on a user’s feed once a week, they will likely not engage with your content. Posting multiple times a week on Facebook, Instagram, Twitter, and LinkedIn will likely increase your social media traffic each month. Though it is not necessary to use each of these platforms, they all have large audiences to reach. So, it is good to consider building your brand on all of these applications. Making a calendar for social media can help you stay organized and up to date on your posts. There are a lot of free social scheduling tools out there to help you keep up with your social media pages, such as Sprout Social, CoSchedule, and Post Planner.
Keeping your social media pages active, up to date, consistent, and relevant to your brand are all important ways to increase traffic. Remember, social media users spend about 3 hours per day on social media platforms. Increasing your page activity and making your posts shareable can reach your target audience through others that like and share your content.
Don Creative Group is a boutique creative agency located in Lutz, Florida! We love helping small businesses showcase their brand across all social media platforms. Are you interested in social media services? Contact us today to see how we can help you connect with your audience!