Attracting customers is the age-old conundrum for business owners of all stripes. Many entrepreneurs struggle with consistently bringing in new customers, and much money and time is squandered trying to figure out the best way to find and appeal to their ideal audience.
Luckily the digital era makes it super simple to attract customers, regardless of your industry. The key is in knowing how to effectively use digital media to achieve your marketing goals.
More business than ever before is being done online (thanks Covid?!), and creating engaging digital media that keeps your potential customers interacting with your content is crucial when it comes to increasing sales.
According to Think With Google, 68% of YouTube users watched YouTube videos about a product or service before making a purchase. That’s a lot of people who you might not be reaching if you’re not offering video information about what your business has to offer!
Learning what digital media is and how to use it makes attracting customers to your business faster and easier, saving you time, money, and energy.
What Is Digital Media and Why Is It Important?
Digital media is any content that can be shared digitally. This can include audio, video, websites, social media, broadcast media, publications, and more.
Digital media is a cost-effective way for businesses to get word out about their services, and has the benefit of being easily customizable to accurately reflect your brand.
Due to its diverse nature, digital media makes it easy to create a message designed to appeal to your unique audience. Has market research determined that your customers love learning about products by reading reviews…but can’t be bothered to watch a video or listen to a podcast?
That’s great information to know, and can help you to perfectly tailor your message to reach the right people using the most appealing method.
Digital media helps you to talk to your audience about your business and how it can help them, which is essential for making consistent sales.
How to Use Digital Media to Communicate Your Message
There are countless ways to use digital media to convey your business’s message, and the most effective method will depend on the service or product you provide as well as your ideal audience.
Once you know who you are talking to and how they like to communicate, you can use that information to craft a successful communication strategy.
If your customers like to watch videos, use that knowledge to create videos about your products and how they can help to improve users’ lives. You can also create video tutorials showing customers how to use your products.
Likewise, if market research shows that your audience are big into reading, be sure to include lots of glowing reviews written by happy customers on your website. You can also create longer captions on your social media posts to tell the story behind your business and build trust in your brand.
How to Make Your Digital Media Effective
To make your digital media effective, you need to be able to understand how your audience interacts with your content. That means evaluating how likely it is that customers will come across your digital media in the first place, as well as how meaningful users find your content and how much trust they place in your company.
The value of your digital media depends on how your customers respond to it. This relies in large part on your ability to market to your desired clientele. You might have a blog written by the best copywriter in the world, but if it isn’t reaching your target audience readers will lose interest and seek information elsewhere.
Your content should be intriguing and keep users on the page, and should also help your audience to trust that you are an expert in your field.
Google Analytics and Google Search Console are easy-to-use tools that can help you to determine how users are engaging with your website. Analyzing your website is a great place to start, as your other forms of digital media can easily be linked to your site, and the data you collect from these tools can be used to direct traffic to other platforms as needed.
You can also use the free analytics tools built into social media platforms to tweak your marketing plans based on how your audience responds to your content. Keep in mind that users on different platforms may respond very differently to similar content; it’s important to know who is hanging out where and what they like.
5 Steps to Mastering Digital Media Management
The best way to master digital media management is by ensuring that your users have an excellent experience every time they interact with your content. These steps can help you to create an enjoyable experience and transform users into repeat customers.
1. Make It Relatable
Forget about posting just to meet a word count or some other meaningless metric. You want to post eye-catching, thought-provoking content that is either entertaining, educational, or a combination of both. Make sure to tie the content into your business and make it relevant to your audience.
2. Make a Posting Schedule
There are various social media scheduling tools and calendars that can be used to plan and organize your posts. Figure out the ideal posting times for your specific platform and customers and batch content in advance to ensure that you stick to your schedule. This shows your audience that they can rely on you as a consistent source of information and helps to establish you as an expert in your industry.
3. Make It Legal
Stealing or plagiarizing content isn’t cool or legal. Take the time to create original content and save yourself the trouble of legal fees or, worse, creating a reputation as a fraud. If you don’t have the time to build content, hire a professional (or a team of professionals!) to help do it for you. As an added bonus, the simple act of hiring the right people to help you build your business can result in astronomical growth!
4. Make It Professional
Paying for hosting or streaming services that keep your content ad-free can go a long way in growing your customer base. How many times have you been watching a video and clicked out of it because you didn’t want to watch or listen to the ads? Keep your audience engaged for longer (and increase sales) by investing in a streamlined platform for your content.
5. Make It Flawless
Keeping your website up to date means checking it regularly to make sure that all links are functioning properly and content is still relevant. If information has changed since an original post was made, then going back and updating it can show your audience how much you care about sharing accurate and relevant information.
Digital media gives you low cost marketing tools that can grow with a constantly changing digital landscape. Editing, adjusting, and updating content is simple and less costly and time-consuming than with traditional advertising. Digital media also enables you to provide intriguing content that sets you apart from your competitors.
If you’re ready to transform your business’s advertising strategies by implementing digital media marketing techniques that attract the right people, Don Creative Group is here to help. Give us a call today and let us show you how to maximize your digital impact, increase your reach, and grow your business!