Launching a website with broken links, incomplete pages, or missing essential features not only looks unprofessional—it wastes your visitors’ time and can drive away potential customers. A well-designed website should do more than just look good; it should provide a seamless and informative experience that guides users toward taking action.
At the very least, your website should include these 5 key elements: an “About” page, a contact form, social media buttons, a Call-to-Action (CTA), and customer reviews.
1. The “About” Page: Tell Your Story
Your “About” page is your chance to introduce your business to the world. It’s more than just a summary—it’s a narrative that shares how your company got started, what drives you, and how your products or services solve problems for your target audience. Use this page to convey your mission, values, and the unique aspects that set your business apart. Remember, a compelling “About” page builds connection and trust with your visitors.
2. Contact Info: Make It Easy to Reach You
If your visitors can’t easily find a way to contact you, they’re likely to move on to a competitor. Ensuring that your contact information is accessible and functional is critical to your business. Dedicate an entire page to your contact info, including an email address, phone number, and physical address if you have a brick-and-mortar location. Additionally, include a simple contact form so visitors can quickly send questions or comments directly from your website. Don’t forget to test all links and forms to make sure they work smoothly.
3. Social Media Buttons: Connect and Grow
In today’s digital landscape, social media is a powerful tool for driving traffic and growing your customer base. By linking your social media platforms to your website, you provide visitors with an easy way to engage with your brand on multiple channels. Adding social media buttons to your site is a simple yet effective way to increase your visibility. Popular platforms like Facebook, Instagram, and Twitter can help expand your reach and foster a community around your brand.
4. Reviews: Leverage the Power of Social Proof
Customer reviews are one of the most influential factors in the decision-making process. People trust the opinions of others, especially when it comes to making purchases or choosing services. Include a dedicated page for customer reviews or testimonials, and consider adding a widget that displays a selection of reviews on your homepage. Positive reviews build credibility and can significantly impact a visitor’s decision to do business with you.
5. Call-to-Action (CTA): Guide Your Visitors
A Call-to-Action (CTA) is a critical element of any effective website. It’s a statement that encourages your visitors to take a specific action—whether that’s signing up for a newsletter, downloading a free resource, or making a purchase. A well-crafted CTA drives conversions by guiding visitors through the next step in your sales funnel. For maximum impact, include a CTA on each page of your website to ensure it’s always visible and accessible.
At Don Creative Group, we’re experts in all things website-related—from development to hosting to maintenance. Our services include site mapping, front-end design, backend development, and everything in between. Whether you’re a small or medium-sized business looking to grow and increase revenue, a functional and visually appealing website is just a call away.
If you’re ready to create a website that not only looks great but also drives results, contact us today. Let’s work together to build a website that’s tailored to your business needs and goals.
We are a boutique agency, meaning our services are personal: developed with you and your needs in mind. Working closely with you to create and develop your brand, we are committed to providing high-quality service. We care about your business as much as you do, so think of us as an extension of your company. Our small team promises to connect with you to create custom, personalized solutions around your needs. We believe premium creative services for your small to medium-sized business should not be a struggle!
