In today’s digital world, having a smoothly functioning and visually appealing website is critical for growing your business. Not only does it serve to inform your audience of your products or services, but it also provides the type of non-stop promotion that you really can’t buy anywhere else.
For many of your clients, your website will be their first impression of you and your company, so it’s important that you avoid these 8 common website mistakes that can turn away potential customers.
1. Trying to Please Everyone
Entrepreneurs are innovative problem-solvers at heart, which is a good thing! But this deep-seated desire to fix every ill can often lead to an attempt to try to serve everyone and create a product or service that is globally appealing (what I call the Harry Potter effect).
It’s important to understand who your target audience is and niche down your website accordingly. Let go of the need to be everything for everyone and focus on the specific population that your business is designed to serve. The right customers will be attracted to your business when your website reflects a concentrated commitment to your intended audience.
2. Trying to Do Too Much
When it comes to building your website, it can be easy to get overly excited about all of the systems, apps, components, and plugins that modern technology offers. Unfortunately, when you try to put all of the things into your website, you run the risk of overcomplicating what should be a straightforward process. And we all know that people looking for solutions are not looking for complicated ones!
Remember the acronym KISS (Keep It Simple, Silly!), and when in doubt, err on the side of using a simpler design.
3. Not Budgeting for a Quality Website
Unless you have a background in tech design, it’s best to focus on your zone of genius and leave website development up to the experts. When it comes to website design, you get what you pay for; cheaper services will result in a lower quality product. If you have a small or medium-sized business, be sure to hire a company that has experience developing websites for businesses of a similar caliber.
Paying professionals to create a high-quality website ensures that you get maximum results for your money, while allowing you to increase revenue by spending your time and energy on what you do best: running your business.
4. Neglecting Updates
Failing to update your website in a timely manner can have a negative effect on a whole range of functions, from the speed of your website to its security performance. While backend updates are a must, it is also important to make sure your contact info and business offers are kept current.
5. Trying to Do It All Yourself
You might think that creating a website for your business is a great way to save money, but unless you have experience and a whole lot of extra free time, it’s best to hire an expert to help you out.
What can seem at first like a great money-saving idea can end up costing you much more than the cost of a professionally developed website in time, energy, and frustration?
6. Ignoring Accessibility
In order to reach as many potential customers as possible, you want to make sure that your website is equally accessible from mobile phones, laptops, and iPads. Another way to improve accessibility is to make sure that any videos on your website have captions, as many people watch videos without audio.
These 6 common website mistakes can easily be avoided with the help of a seasoned professional.
Hiring an experienced website developer can help you to bypass the frustration that comes with trying (and failing) to do it all yourself, and can accelerate the time between website launch and increased revenue.
Here at Don Creative Group, we excel at all things website: from development to hosting to maintenance. We provide site mapping, front-end design, backend development, and prototype and launch services.
If you are a small to medium-sized company looking to grow your business and create higher earnings, creating a functional and visually appealing website can be as effortless as giving us a call today!