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Every day we come across logos for different businesses. Most of them, the popular ones anyway, we can associate with a specific company. Such as Target, Adidas, Chick-fil-a, Starbucks, and so many more! 

But, why is a logo essential to smaller businesses? Well, your logo is a representation of your brand. Your logo is how people will know you and see you.

IDENTIFICATION

Your logo is important in order for others to identify your company. You want someone to look at your logo and say, “oh, yeah. I know them!” Logos can be found on business websites, social media pages, and blogs which can help develop your brand through continuous use. There are so many brands out there that we can see the logo and associate our own experiences and memories with that company. Different colors can influence a person’s emotions and thoughts. So, choosing a color that suits your brand’s mood is important to leave a lasting impression on customers. 

MEANING

Oftentimes, companies will have a hidden meaning within their logo to associate with their brand personality. But, logos do not always have to have a secret message. Whatever you feel represents your company and will capture the eye of others can be just as effective. The meaning will come with marketing. If you do want to integrate hidden messages into your business logo, take the time to find something that not only conveys the message but stays within your brand’s personality. Just because something looks good, does not mean it is perfect for your brand! Weigh your options and choose the logo that speaks to you. 

TARGET AUDIENCE

It is always a good idea to keep your target audience in mind when creating your company logo. This can help you avoid creating something that looks too luxurious, too expensive, or too serious for customers to interact with. If someone sees your logo and thinks they cannot afford your services, they will move on. They most likely will not look further into your company or services. Your logo should feel inviting to the customers you are trying to reach! It should make them want to learn more about you. 

Overall, a logo can give a lasting impression on who you are as a company and what you offer. Colors can affect thoughts and feelings, so choose what best suits your brand! Before finalizing your logo, you should make sure it conveys the emotions and tone you want to set for your company. Then, people will see you, and remember you!!!

Don Creative Group is a boutique creative agency located in Lutz, Florida. We love helping small businesses showcase their brand with innovative logos.

Are you interested in logo services? Contact us today to see how we can help you connect with your audience!