In the year 2021, social media is an amazing way to engage current customers and to connect with possible new ones. Social media can help grow your customer base tremendously; whether you are an existing business, or just starting out!
Having an account on multiple platforms is a good start, but you need to make yourself stand out! There are a few ways you can boost your social media presence to make a lasting impression.
Track your goals
If you set a specific goal for yourself every month, or every few months, you can hold yourself accountable for your current growth versus where you would like to be. For example, if you wanted to gain 100 new followers in a month, but you only gain 60, figure out how you can obtain the remaining 40 followers next month to reach your goal.
Reach your audience
With any business, you should have an intended audience in mind. Whether you are trying to reach a younger crowd, or maybe a middle-aged group, your content needs to reflect what that audience wants to see. Research times of the day that these groups use social media the most. These times will be key to reaching your intended audience, so be sure to post around them!
Show your brand’s personality
Your brand is your business, so show people who you really are! Personality sets the tone for your content and overall brand awareness. Some businesses choose to go a fun, realistic route. Some prefer to portray a more serious mood and stick to the facts. Whichever you feel is best for your audience and for yourself is what you should show the world!
Relationships and engagement
Be sure to stay relevant by engaging with your followers! Reply to your comments, reach out to your followers on their posts, and use ‘@’ signs to give credit to your followers. This will show your audience that you are supportive and appreciative of your customers/clients. Using hashtags in your posts can also reach people who search for mutual topics! This is a great way to reach an even larger audience than you may have intended. The more, the better!
These are just a few easy ways to boost your presence on social media. Keeping yourself up to date and relevant to your audience will help you stand out among your competitors! Building your presence can take time; so, be patient, focus on your goals, never give up, and keep up the great work!
Don Creative Group is a boutique creative agency located in Lutz, Florida. We love helping small businesses showcase their brand across all social media platforms.