Social media has taken over the world! Everywhere you look, businesses are connecting with customers and clients through different platforms including Instagram, Facebook, LinkedIn, TikTok, Twitter, and so many more! If you are looking to truly grow your business, it is time to connect with a bigger audience.
According to Statista, as of January 2021, Facebook ranked #1 in the number of active users. Facebook is a great place to start conversations about your business, connect with users, and attract wide audiences. Facebook also offers ads from which you can increase traffic to your website and profile. This platform allows you to share great amounts of content including status updates, announcements, photos, and videos. Your business page can also link your location, website, and information about your brand. Looking at this, you may think Facebook is the best place to promote your business. But, be sure to keep your target audience in mind! Facebook is an amazing option to connect with potential customers. However, with younger generations on the rise, be sure to look at newer social media platforms as well.
For example, Instagram is one platform that focuses on interaction with brands by the use of photos, tags, and hashtags. Instagram is a more visual platform where users are attracted to the “look” of a brand. If the users like what the business is giving them, they stay interactive with that brand. Instagram is a great way to reach the younger population, as only 8% of users are over the age of 65. Whereas Facebook has a larger number of older users. Instagram is also a great way to show your brand’s personality. Recently, users enjoy more of a realistic brand than a picture-perfect one.
These are just two of the largest platforms that you are able to use to reach out to a variety of groups. The users that interact with you could be your next potential customers. Different platforms provide you different opportunities to create your brand identity. Set yourself apart from your competitors by highlighting not only your services but what your company is all about. If you are not confident in your logo, change it. If you want to make adjustments to your brand to better show its personality, do it! Making small changes according to your goals will show your audience that you are unique. This will make your brand more recognizable to your audience through repetition and image.
Social media platforms also provide ways to create real relationships with your potential customers and clients. They allow your audience to ask questions and get real answers from you directly. This shows customers that they can trust you and that you are there to educate them further about your brand. Customer service is key to a great relationship. Leaving your audience with a sense of brand dependability can gain their loyalty in return.
There are so many ways to connect with your audience through social media. Social media has become the way of the world and has helped businesses grow beyond their goals! If you haven’t created social media profiles for your business yet, think about it. If you currently have accounts, consider how rebranding or adjusting your content can help you grow your brand. Your brand is your identity. Show the world what you have to offer!
Don Creative Group is a boutique creative agency located in Lutz, Florida. We love helping small businesses showcase their brand across all social media platforms.